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By AI, Created 4:22 PM UTC, May 18, 2026, /AGP/ – Steven Gursten told New Jersey lawyers that consumer complaints and claims-handling problems tied to CURE Auto Insurance have risen in Michigan and New Jersey. The presentation cited state complaint rankings, a Michigan bulletin on total-loss practices and policy revocations as evidence of growing scrutiny of the insurer.
Why it matters: - Gursten’s presentation put fresh attention on CURE Auto Insurance’s claims handling as consumers in Michigan and New Jersey continue to file complaints. - The complaint data and state enforcement actions point to potential risks for drivers, accident victims and attorneys dealing with the insurer.
What happened: - Steven Gursten, a Michigan Auto Law attorney, presented “The Truth About CURE Auto Insurance” at the New Jersey Association for Justice’s Boardwalk Seminar on May 1, 2026. - Michigan Auto Law said Gursten spoke as a featured presenter about CURE’s claims handling and customer complaints. - The talk drew on Michigan newspaper reporting, Michigan Auto Law’s experience with CURE and public complaint data from the Michigan Department of Insurance. - Michigan Auto Law is based in Farmington Hills, Michigan.
The details: - Gursten said CURE has faced increasing consumer complaints in both Michigan and New Jersey. - In Michigan in 2024, CURE ranked second for consumer complaints among the state’s 82 largest auto insurers. - CURE was the 16th largest auto insurance company in Michigan in 2024. - CURE had the third-highest complaint ratio among Michigan’s 82 largest auto insurers in 2024. - Fifty-four percent of Michigan complaints against CURE in 2024 involved claims-handling issues. - In New Jersey in 2024, CURE ranked as the single worst auto insurance company based on consumer complaints among the state’s 24 largest auto insurers. - CURE was the 13th largest insurer in New Jersey in 2024. - The New Jersey Department of Banking and Insurance also ranked CURE highest for valid complaint ratio and highest for valid complaint index among New Jersey auto insurers in 2024. - Gursten said CURE sued both Michigan Auto Law and him after he published a blog post questioning CURE’s claims-handling practices. - Following a 2025 Detroit News exposé on CURE’s total-loss claims handling, Michigan Insurance Commissioner issued Bulletin 2025-25-INS. - The bulletin said declaring a vehicle a total loss, transferring title and then refusing to pay the claim is an abusive and improper claims practice. - Over a five-month period spanning 139 days in Michigan, CURE revoked more than one auto insurance policy per day. - Gursten is one of three lawyers in the U.S. to receive the American Association for Justice Trucking Litigation Group Hall of Fame Award. - Gursten is listed in Best Lawyers in America and has been repeatedly voted one of the top 50 lawyers in Michigan by Super Lawyers.
Between the lines: - The presentation framed CURE’s complaint record as part of a broader pattern rather than an isolated set of consumer disputes. - State complaint rankings can signal whether a midsize insurer is drawing outsized scrutiny compared with larger competitors. - The Michigan bulletin suggests regulators were responding to concerns that match the criticism raised in the presentation.
What’s next: - Michigan Auto Law said the information is relevant for car accident victims, consumers and attorneys dealing with CURE. - Continued complaint tracking in both states will show whether the insurer’s claims-handling record improves or remains under pressure. - For more information, visit Michigan Auto Law.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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