McLean Media wins AOR role for OpenRoad Insurance

McLean Media has been named agency of record for OpenRoad Insurance, the collector car insurer said Tuesday. The partnership is built to raise OpenRoad’s profile with agents, brokers and consumers as specialty coverage for classic and collector vehicles gains more attention.

Why it matters: - McLean Media is adding a nationally recognized collector car insurer to its specialty insurance portfolio. - The work is aimed at helping OpenRoad Insurance stand out in a niche market where coverage terms, vehicle values and restoration risks can vary widely. - OpenRoad Insurance wants to become a go-to source for journalists and industry professionals covering collector vehicle insurance.

What happened: - McLean Media said it has been selected as agency of record for OpenRoad Insurance. - The announcement was made Aug. 10, 2026, from Detroit. - The agency will handle public relations, executive thought leadership and media relations for OpenRoad Insurance. - OpenRoad Insurance provides insurance for classic and collector vehicles and related coverages.

The details: - McLean Media will work to increase awareness of OpenRoad Insurance among agents, brokers and consumers. - The agency will also help educate those audiences about risks, trends and opportunities in the collector car insurance market. - OpenRoad Insurance offers agreed-value coverage and protections that include emergency evacuation expenses, tools and spare parts coverage, and vehicles under construction. - OpenRoad One is designed for high-value collector vehicles and collections. - A full list of coverage is available in the company’s coverage overview. - OpenRoad Insurance said it also plans to highlight its executives as expert sources for trade, local and national journalists covering specialty insurance, weather preparedness, market trends, restoration economics and vehicle valuations. - The partnership includes a push to make OpenRoad Insurance a resource for classic car insurance coverage questions and broader collector vehicle issues.

Between the lines: - The move shows how specialty insurers are using media strategy to build credibility in a market shaped by enthusiast knowledge and technical product differences. - McLean Media’s pitch centers on translating insurance complexity into stories that resonate with both media outlets and customers. - OpenRoad Insurance is betting that visibility and trusted commentary can help it compete in a segment where expertise can matter as much as price.

What's next: - McLean Media will begin pitching OpenRoad Insurance executives as sources across trade, local and national outlets. - The firms expect to build attention around collector car insurance trends and related market topics. - OpenRoad Insurance will continue promoting its coverage lineup and company information through its website, the company’s homepage and McLean Media’s contact page.

The bottom line: - McLean Media is expanding deeper into specialty insurance as OpenRoad Insurance looks to become a more visible voice in the collector car market.