Matrix Basements backs CHGO Sports' Brick By Brick podcast

Matrix Basements is now the presenting sponsor of CHGO Sports’ Brick By Brick podcast, expanding the basement finisher’s ties to Chicago sports and Bears legend Lance Briggs. The deal gives Matrix a new way to reach Chicago homeowners and fans through a show built around Bears coverage and Chicago sports culture.

Why it matters: - Matrix Basements is aligning its brand with Chicago sports fans and a high-profile Bears voice, giving the company a more visible presence in a market central to its business. - The sponsorship connects Matrix’s basement-finishing work with the kind of family and game-day gathering spaces many homeowners create.

What happened: - Matrix Basements became the presenting sponsor of CHGO Sports’ Brick By Brick podcast. - The show features Chicago Bears legends Lance Briggs and Jerry Azumah, along with CHGO personality Greg Braggs Jr. - The partnership was announced in Arlington Heights, Illinois, on Aug. 31, 2026. - Matrix Basements said the deal extends its relationship with Briggs, the seven-time Pro Bowl linebacker who spent 12 seasons with the Chicago Bears.

The details: - Brick By Brick airs twice a week during the season, on Thursday mornings at 10 a.m. and on gamedays after the CHGO Bears Postgame show. - CHGO Sports is available on YouTube, Roku, Xfinity X1, Samsung TV Plus, Spotify and Apple Podcasts. - The sponsorship is part of a broader relationship among Matrix Basements, CHGO Sports and Briggs aimed at reaching Chicago sports fans throughout the season. - Matrix Basements said the fit is natural because finished basements often become spaces for watching Bears games, hosting friends, building a home bar or theater, and spending time with family. - Matrix Basements was founded in 2009 and focuses exclusively on basement finishing. - The company serves homeowners in Illinois, Wisconsin and Michigan. - Matrix Basements says it has completed thousands of projects and has more than 15 years of experience. - More information is available on MatrixBasements.com. - CHGO Sports covers Chicago teams year-round through podcasts, video, written coverage, live events and fan experiences. - CHGO Sports is part of the ALLCITY Network.

Between the lines: - The sponsorship puts Matrix Basements inside a media product that already targets dedicated Chicago sports fans, which can make the brand feel more local and more relevant than a standard ad buy. - The company is using sports content to reinforce a home-improvement message: finished basements are where many fans actually watch the games.

What's next: - The presenting sponsorship is expected to keep Matrix Basements in front of Chicago sports audiences throughout the Bears season. - The deal may also deepen Matrix Basements’ visibility with homeowners who follow CHGO’s Bears coverage and related fan programming.

The bottom line: - Matrix Basements is betting that Chicago sports loyalty can translate into stronger brand recognition, and potentially more basement projects.