Paramount Roofing becomes studio sponsor of Dave and Chuck the Freak
Paramount Roofing will begin sponsoring the studio for Dave and Chuck the Freak on 101.1FM WRIF on Oct. 1, 2026. The deal gives the Metro Detroit contractor daily exposure to a long-running local morning show with a loyal audience.
Why it matters: - The sponsorship puts Paramount Roofing in front of Metro Detroit listeners every weekday morning. - The company is targeting home and business owners who may need roof, siding or window work. - The deal pairs a local contractor with a radio show that has built audience loyalty over 25 years.
What happened: - Paramount Roofing will become the studio sponsor for Dave and Chuck the Freak starting Oct. 1, 2026. - Dave and Chuck the Freak airs weekday mornings on 101.1FM WRIF in the greater Detroit area. - The company is a Metro Detroit roofing and exterior contractor. - Eric Reno, president of Paramount Roofing, said the partnership fit the communities both brands serve.
The details: - Dave and Chuck the Freak have hosted mornings together in the Detroit area for 25 years. - The show is described as one of the region's most loyal radio audiences. - The sponsorship places Paramount Roofing's name in front of listeners each weekday morning. - Paramount Roofing serves Detroit with offices in Romeo, Oxford and Plymouth. - Founded in 2011, the company offers roof replacement, roof repair, siding replacement and window installation. - More information is available at the company's website.
Between the lines: - The sponsorship is a local brand-building move, not just a media buy. - Paramount Roofing is using a familiar, high-frequency format to reach people at the moment they may be thinking about home maintenance. - A long-running morning show can offer repeated exposure and stronger recall than a one-time ad placement.
What's next: - The studio sponsorship begins Oct. 1, 2026. - Paramount Roofing's name will appear alongside the morning show as the partnership rolls out. - The company is likely to use the exposure to drive awareness for repair and replacement services across Metro Detroit.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
Sign up for:
Michigan Entertainment Wire
The daily local news briefing you can trust. Every day. Subscribe now.
Check Your Email!
We sent a one-time activation link to: .
Confirm it's you by clicking the email link.
If the email is not in your inbox, check spam or try again.
Welcome back!
is already signed up. Check your inbox for updates.