Mort Crim launches two-minute YouTube series at 91

Veteran broadcaster Mort Crim is bringing his concise storytelling style to YouTube with a new series that starts Sept. 28. The show aims to cut through media noise with short reflections on life, character and everyday decisions.

Why it matters: - Mort Crim is taking a decades-honed broadcast style to YouTube, where short, clear storytelling can reach new audiences. - The series is designed to offer a brief pause from the flood of digital content and give viewers perspective, not more noise. - The move extends Crim’s reach beyond longtime radio and television followers to people discovering him through social platforms.

What happened: - Mort Crim, 91, launched “Two Minutes to a Better Life with Mort Crim” on YouTube on Monday, Sept. 28. - The series features short stories, observations and practical reflections. - Crim described the concept as “simple ideas for living better.” - Episodes and clips are being distributed across YouTube, Facebook, Instagram, LinkedIn and TikTok.

The details: - Crim spent 19 years as senior editor and anchor at WDIV-TV in Detroit, starting in 1978. - His career also included stops in Chicago, Philadelphia and Louisville, plus work as a national correspondent for ABC. - ABC Radio used Crim’s voice for its national audience during Neil Armstrong’s historic moon landing. - From 1980 through 1984, Crim served as Paul Harvey’s permanent vacation substitute and reached audiences through more than 1,300 radio stations. - The new series will cover character, setbacks, relationships, humor, everyday decisions and life experiences. - The episodes are intentionally brief, conversational and accessible. - Full episodes will be available on YouTube, with selected clips and links shared on social platforms.

Between the lines: - Crim’s launch reflects how veteran broadcasters are adapting to platforms built for on-demand, snackable viewing. - Will Ferrell has said Crim inspired the Ron Burgundy character in the “Anchorman” films, which introduced Crim to a younger generation. - The project leans on a familiar truth in journalism: a good story can still make people stop, listen and think.

What’s next: - New episodes will continue rolling out on YouTube. - Short-form clips will keep spreading the series across social media channels. - Interview requests about the series and Crim’s career are directed to Mort Crim Media at mortcrimmedia@gmail.com. - More information is available at Mort Crim Speaks.

The bottom line: - At 91, Mort Crim is using a new platform to do what made him memorable in broadcast journalism: tell a tight story, make a clear point and leave people thinking.