Detroit entrepreneurs open city's first Black-owned Beyond Juicery + Eatery
John and Allyson Smith will open Beyond Juicery + Eatery University District on Nov. 21 at 17149 Livernois Avenue, marking the first Black husband-and-wife-owned franchise in the Michigan brand’s system. The new restaurant adds fresh food access, jobs and a wellness-focused business in a historic Detroit neighborhood.
Why it matters: - The opening adds a Black-owned franchise to Detroit’s University District and expands fresh food options in a neighborhood near the University of Detroit Mercy. - The Smiths say the restaurant is meant to support wellness, economic opportunity and neighborhood investment. - The location will also create jobs for young adults and college students.
What happened: - Detroit entrepreneurs John and Allyson Smith are opening Beyond Juicery + Eatery University District at 17149 Livernois Avenue. - The restaurant is the first Beyond Juicery + Eatery franchise owned by a Black husband-and-wife team. - An invitation-only media preview and Smoothie Social are set for Friday, Nov. 20, 2026, at noon. - Detroit Mayor Mary Sheffield is expected to join the ribbon-cutting celebration. - The restaurant opens to the public Saturday, Nov. 21, 2026, at 11 a.m.
The details: - The University District site is along the Livernois corridor near the University of Detroit Mercy. - The restaurant will serve neighborhood residents, students, families and nearby businesses. - The Smiths have framed the opening as an extension of their work in health and wellness. - John Smith founded Grindtime Fitness, a Detroit fitness facility that has served thousands of residents. - The couple has also supported youth wellness initiatives focused on fitness, nutrition and healthier lifestyles. - The restaurant plans to participate in Michigan’s Restaurant Meal Program, which would let eligible SNAP recipients buy qualifying prepared meals with a Michigan Bridge Card, subject to program approval. - The first 200 customers who make a purchase on opening day will receive complimentary tote bags. - Beyond Juicery + Eatery was founded in Birmingham, Michigan, in 2005 by Mijo Alanis and Pam Vivio. - The brand offers made-to-order smoothies, juices, wraps and salads. - The company began franchising in 2018 and now operates more than 55 locations, with additional restaurants in development in Michigan, Ohio, Florida and Georgia. - The brand’s website is More information. - The company’s Instagram account is Social updates.
Between the lines: - The Smiths are positioning ownership as both a business milestone and a community statement. - Their focus on nutrition fits with Detroit’s broader push around community health and neighborhood economic development. - The franchise model gives the couple a way to combine local ownership with an established brand. - The opening also adds representation in a sector where Black ownership remains limited.
What's next: - The invitation-only preview and ribbon cutting happen Friday. - Public service begins Saturday morning. - If approved, the Restaurant Meal Program could broaden access for SNAP recipients who need prepared food options. - The Smiths say they want the restaurant to become a long-term part of the neighborhood and a source of inspiration for future Detroit entrepreneurs.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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